Color Forecast 2014
“The state of color is constantly changing and gathers influence from the world around us,” says Jackie Jordan, director of color marketing for Sherwin-Williams. Each year Jordan, along with her color experts, surveys these swirling global currents and selects key colors that capture a picture of the latest color trends. For the Sherwin-Williams Colormix 2014 forecast, Jordan has chosen 38 colors that are grouped into the four palettes she describes below. Feel free to use these colors as design inspiration when planning your next home remodeling project.
CURIOSITY It has been said that what one may see as strange and unique, another may see as beautiful – this is the wonder of the Curiosity palette, which is largely driven by science and geology. Nature at the most molecular level is becoming a resource for patterns, textures and colors. Mined minerals, metals and raw gems also fuel the color story.
DIAPHANOUS The delicate nature of this palette embodies the very essence of balance, simplicity and elegance. The colors of Diaphanous are light, delicate and translucent. Society’s need for overconsumption has given way to minimalism and a quiet reality. This palette evokes tranquility, sensuality, serenity and escape.
INTRINSIC A little bohemian and plenty of color make up the Intrinsic palette. Its focus is around embracing and preserving tradition, culture and design, while bringing in new influences. World events in 2014, such as the Winter Olympic Games in Russia, are driving a new appreciation of folkloric costumes, patterns and styles of the country.
REASONED Founded in black, white and gray, this palette celebrates the quantifiable world’s impact on design, illustrated by the use of geometry and 3D printing to create patterns and shapes in all categories of design. The hues of Reasoned represent shadows, negative space and tone-on-tone layering.